Innovation Culture Bulletin: Gamification at work
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An unlikely example of successful workplace gamification comes from the UK’s biggest public service department, The Department for Work and Pensions (DWP). Named Idea Street, the initiative encouraged proposals of new ideas from any employee within its hundreds of thousands strong workforce. To participate, employees submit ideas, which are turned into virtual stocks in a department-wide market. Other employees can then “invest” in ideas they think will become successful, expressing their wish to collaborate on them, and the DWP will “buy” the best options, or the ones with the most value on the market.
The scheme transformed the age-old suggestions box by gamifying it and updating it for today’s digitized workplace. Within the first 18 months, 4,500 workers participated, and 63 out of 1400 ideas generated were implemented. There are some fundamental factors that made this, and other examples of workplace gamification successful.
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