Innovation Culture Bulletin: Introverts, extroverts, and everyone in between

Innovation Culture Bulletin: Introverts, extroverts, and everyone in between

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In “A comfortable distance” we looked at how modern, New Economy offices can often fall short in providing the quietness and peace that, for some more than others, are crucial to concentration and productivity. In Susan Cain’s Quiet, a book that went viral in 2012, she examines the power of so-called ‘introverts’, which can often be undermined in today’s extrovert-favoring society.

Think about it, when was the last time you heard some variation of, “She’s such a charming girl, who wouldn’t want to help her?” Somewhere along the line, the Extrovert Ideal, as Cain puts it, has become the dominant personality trait in our self-promoting, social media soaked world. We look for this in recruitment, subconsciously attributing well-spoken demeanors to ‘confidence’, preferring it to quietness. But does charisma really equal skill, and does the aversion to high-stimulation environments really mean someone is unconfident?

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