Innovation Culture Bulletin: Restrictions that breed creativity

Innovation Culture Bulletin: Restrictions that breed creativity

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“Through yellow walls that shine like silver.” — Jackson C. Frank

We tend to think of rules, frameworks and parameters as restrictors, hemming in our decision making and limiting our creativity. “You can’t do that” aren’t four words usually associated with the creative process, and creatives are often revered as rule-breakers, pioneers, mavericks. But are we too quick to reject restrictions as bad, when they could in fact hold the key to more creative thinking?

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