Innovation lets users search the internet via landline

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All too often, we are used to thinking of innovation in communications as exclusively high-tech. However, this is not always the case. Innovation can come from anywhere, including legacy technologies. This was demonstrated recently by Bogotá communications and marketing company MullenLowe SSP3. Recently, MullenLowe was hired by the Columbia Ministry of Communications and Information Technology to solve the problem of internet access in rural areas. Many rural areas in Columbia have no access to the Internet. People living in these areas tend to rely on landlines and legacy phones rather than smartphones, and the government was looking for a cheap…

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