Innovation That Matters

There are three different floral arrangements in the Broquet collection | Photo source Fig & Bloom / Gotcha4Life

A florist's campaign sparks conversation about men's mental health

Advertising & Marketing

An Australian florist has launched a bouquet range for a mental health campaign, which encourages men to reach out to their male friends

Spotted: In reaction to the alarming statistic that men make up 75 per cent of suicides every single day in Australia, florist Fig & Bloom have partnered with mental health charity Gotcha4life, to launch a range of bouquets designed for men. Named the Broquet collection, it was developed in the hopes of encouraging men to send a bouquet to their male friends, ultimately sparking conversation about mental health and strengthening their social connections.

Fig & Bloom worked with Melbourne-based creative agency Thinkerbell to create three different floral arrangements for the Broquet collection. Firstly, the Pinnacles is a simple white arrangement named after the limestone pillars that stand in the Western Australian outback. Then we have the Daintree Broquet, which features deep emerald green and ash gold tones. Lastly, the Uluru has a rugged look with bumpy knobbles designed to stand out and is named after the rock in the outback’s Red Centre.

Each bouquet comes in two sizes, and are made of preserved flowers and foliage, meaning they can last up to six years with proper care. With each order, the gifter has the option to include one of five greeting cards, which include phrases like “Miss you bro,” or “Best bro ever.” The prices range from €55 to €81, with 50 per cent of proceeds from each Broquet donated to Gotcha4Life, to fund participation in educational workshops and presentations that work to build strong mental health in men and communities across Australia.

Written By: Serafina Basciano

Explore more: Advertising & Marketing Innovations | Health & Wellbeing Innovations

Email: service@figandbloom.com.au

Website: figandbloom.com.au/broquet

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