Innovations That Matter

The 360-display used high-definition 3D Holoprojection technology | Photo source Havas Media

360-degree hologram ads promote new Puma trainers

Advertising & Marketing

The athletic shoe giant tapped into growing customer interest in holograms and out-of-home advertising to build momentum for its latest trainers

Spotted: PUMA recently projected a 360-degree hologram over cars in Chicago to promote its latest line of trainers. The life-like hologram was the first of its kind, according to the company.

A hologram of the Sky Dream sneaker and a PUMA-branded basketball were projected on the roof of parked cars near Chicago landmarks.

The 360-display used high-definition 3D Holoprojection technology, developed by Firefly and HYPERVSN. The projector spins 30 frames per second, resulting in a near life-like 3D hologram experience. 

The campaign ran from 14-16 February. Puma partnered with Havas Media for the campaign, which was created with the support of Whisk.

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