Innovation That Matters

Progressive Ladybug 2 | Photo source Olafur Eliasson, Courtesy of the artist and Acute Art

AR art exhibition held above London landscapes

Computing & Tech

Artists have produced works in augmented reality that are appearing above 24 different areas of London in the Acute Art app

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

Spotted: VR and AR production company Acute Art and the publication Dazed Media have collaborated with several artists in a new public Augmented Reality exhibition, to be held amongst London landscapes. The “Unreal City”, which is viewable on the Acute Art app, was envisioned in response to galleries closing or moving to outside or virtual space, due to the COVID-19 pandemic. 

The London-based exhibition focuses on 24 key areas between Waterloo Bridge and the Southbank and is a sort of cross over of traditional exhibition, app and walking tour. It aims to “democratise” art by making it available to anyone with a smartphone. Jacob De Geer, CEO of Acute Art explains: “In these complicated times our aspiration has gained new relevance and urgency. We are happy that all the artists are joining us in the project. Institutions are closed but art should not be cancelled.”

Through the Acute Art app, viewers can view the in-built map and then point their phones at the lifebuoys scattered along the riverside. The AR works will then appear within the landscape, including works by the likes of Olafur Eliasson, Cao Fei, Alicja Kwade, Koo Jeong A, Marco Brambilla, Tomás Saraceno, KAWS, Bjarne Melgaard and Darren Bader.

The collection launched on 8th December and has been referred to as “London’s biggest public festival of AR art.”

Written By: Holly Hamilton

Explore more: Computing & Tech Innovations | Arts & Entertainment Innovations



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More