A 360-degree platform for mapping the impact of textiles
Fashion & Beauty
The SaaS company monitors entire supply chains and makes it easy to share improvements with customers
Spotted: After years of general discussion about the amount of natural resources used by the fashion industry and its global value chain, innovators around the world are running projects designed specifically to reduce that environmental damage. The United Nations Environment Programme (UNEP) identified some of the highest priority changes that the industry can make to reduce its carbon emissions footprint, including new business models and support for scaling circular solutions.
In France, new labeling measures became law in February 2023 that require all textiles and shoes sold in the country to include signage and information for consumers on how to recycle unwanted items. Helping to make that easier to do is French Software as a Service (SaaS) company Fairly Made. Fairly Made’s platform provides organisations at any point in the global textile supply chain the ability to trace, measure, and improve the impact of their processes and products.
The platform brings together data from every step in the making of a garment, from raw materials on the farm and spinning fibres into thread, to production and transport. Brands can include every single supplier in their dashboard, seeing at a glance how the company is performing against its overarching corporate social responsibility (CSR) goals. The detailed analysis for every single garment also allows brands to improve their sustainability from collection to collection.
Additionally, Fairly Made produces marketing materials for companies to use to share sustainability goals and improvements with consumers via QR codes, online widgets, and printed materials. Fairly Made also provides support in linking its platform with a business’ existing systems in order to maintain efficiency in work and reporting processes.
Springwise is spotting a number of exciting innovations in textile recycling, such as fully recyclable shoes and a new labeling method that makes it easier to know the exact composition of a fabric.
Written By: Keely Khoury
28th March 2023