Climate-positive cotton T-shirts with embedded traceability
Fashion & Beauty
A startup aims to reduce emissions from fashion production while having a positive impact on society
Spotted: According to the World Bank, the fashion industry is responsible for 10 per cent of global carbon emissions. To help reduce emissions and positively impact society, The Fision has launched a transparent and traceable clothing company. The startup uses the latest technologies to foster a more sustainable and circular fashion model.
The Fision has created a collection of cotton T-shirts that minimise their carbon footprint starting at the source. The T-shirt fabric uses 80 per cent Good Earth Cotton, which is the first and only cotton grown with a regenerative agricultural method that enables the soil to absorb more carbon than the whole ordinary cotton growth life cycle emits. All the garments are finished in Los Angeles, where they can be knitted, finished, cut, and sewn.
As products move through the supply chain, the company uses blockchain technology to provide real-time verification. The Fision has teamed up with FibreTrace to embed invisible markers into the raw fibre of each product. These markers can then be scanned and verified at every step of production and distribution. When consumers scan The Fision’s QR code on any piece of clothing, they can follow the journey of its creation and verify its sustainability credentials. All of The Fision’s packaging is made from 100 per cent recycled plastic that would have otherwise ended up in our oceans.
The company also has a user-friendly app that offers organisations exclusive custom graphic programs so that they can create tailored content to demonstrate their traceability and better engage with their audiences. And to further empower its consumers, one per cent of every sale by The Fision goes towards a sustainably minded cause chosen by the customer.
Springwise has spotted many innovations looking to reduce emissions in the fashion industry. One method uses molecular chemistry to transform pollution into sustainable fabrics, and another incorporates smart threads into garments to make them easier to recycle.
Written By: Anam Alam
2nd May 2023