Innovation That Matters

| Photo source Conserving Beauty

Make-up wipes that dissolve in water

Fashion & Beauty

An Australian beauty brand has created a sustainable make-up wipe that dissolves in water to protect the environment

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Spotted: Though wipes are quick and convenient for taking off your make-up, they are an extremely wasteful product, with 11 billion thrown away every year. And each of these wipes take 100 years to biodegrade. To tackle this, Conserving Beauty has created InstaMelt, a make-up wipe made with patented fabric technology that dissolves in water after use, leaving no microplastics or waste. And, they’re vegan.

Conserving Beauty’s fabric has coveted Fine to Flush Certification by Water UK and will not block sewer pipes like other disposable wipes. The company recommends dissolving where many might already have a water footprint, like in the shower, kitchen sink, or toilet. The wipes are also packed into home-compostable packaging, including sachets and cartons. If the wipes are accidentally thrown away, they will biodegrade within 14 days in landfill with no adverse impact on our environment or wildlife. 

InstaMelt delivers the benefits of an oil cleanser through its make-up wipe. It contains eight oils – including olive-based squalane, hemp seed, sunflower seed, and jojoba oil – to dissolve make-up while gently exfoliating the skin. The wipes are made ethically in Australia using traceable ingredients from the company’s global supply chain. 

Conserving Beauty is committed to creating beauty products that help our skin and save water, carbon, and waste at the same time. The company is the first beauty member of The Water Footprint Network, which allows it to research and sustainably manage its water footprint.  

More and more companies are preventing products from ending in landfills. For example, Springwise has spotted baby shoes that dissolve in water at the end of their usable life, and a sustainable medicine packaging system.

Written By: Anam Alam


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