Spotted: The patent pending design by sustainable clothing company Matek turns a street ski accessory piece into a fashion-forward protective face covering. Dik Diks, the original accessory, are turtleneck bibs made from deadstock fleece. Dik Diks keep the consumers free from the usual drafts and drama of wearing piles of cold weather items. With the addition of carbon air filters, a flexible nose bridge and an adjustable elastic closure, the Dik Dik Plus is the updated version that now fulfils coronavirus-required safety measures.

Wearers pull the Dik Dik Plus up over their nose and mouth and can easily adjust the closure to keep the face covering in place. The company’s base layers are designed to work all year round in the full variety of seasonal temperatures and conditions. The Plus version is currently available in one size, with additional sizes in development.

Many fashion houses were experimenting with new sales techniques even before the coronavirus pandemic, finding new avenues for engagement and collaboration in a new virtual world, such as dressing avatars in virtual clothes and hosting a luxury shoe design competition. Matek’s decision to go one step further and actually include safety features in their designs is a sure way to ascertain future sales.

Written By: Keely Khoury

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