Innovations That Matter

The Burger King Whopper | Photo source Burger King®

Burger chain posts recipe on wrapper to promote progress of healthier menu

Food & Drink

In its latest effort to support clean eating, Burger King is printing the Whopper recipe on every sandwich to highlight that they no longer contain any artificial ingredients

Spotted: Now more than ever, particularly in the millennial demographic, we are seeing a shift in consumer behaviour to healthier and more sustainable foods. In their latest effort to support clean eating, Burger King is launching the “Whopper Recipe” campaign in all US restaurants, printing the ingredients list on the wrapping of its Whopper sandwiches as they no longer contain any artificial colours, flavours and preservatives. The fast-food chain has been active in its efforts over the past few years, which includes having removed about 8500 tons of artificial ingredients from its food to date. Currently, 85 per cent of the Burger King menu does not contain artificial ingredients, which they are aiming to change to 100 per cent by the start of next year.

This latest move comes as younger consumers, who are a key target for fast-food restaurants like Burger King, are choosing healthier diets. The new Whopper wrapper lists the ingredients as: “100 per cent flame-grilled beef, tomatoes, lettuce, mayo, ketchup, pickles, onions and a sesame seed bun, and also states that the burger does not contain any artificial ingredients, monosodium glutamate or high fructose corn syrup.”

This campaign marks the culmination of the efforts and substantial changes Burger King has made to its menu over the past few years. Earlier this year, it launched the “Mouldy Whopper” campaign, which acted as an introduction to selling Whoppers without any artificial ingredients and showed a vivid picture of a Whopper burger overgrown with blue and green mould.

The new Whopper wrapping will be featured for a limited time only, although the non-artificial ingredients will remain the same.

Written By: Katrina Lane

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Website: bk.com

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