The new mask design features a state of the art filtration system and is fully made in England
Spotted: London based design and tech firm Pentatonic and entrepreneur Natalia Vodianova have launched Masuku, a new brand offering an innovative and sustainable face mask concept.
Every material used will either be bio-based or recyclable at the end of its life, and every manufacturing aspect is calibrated “to achieve maximum comfort and carefully considered with sustainability in mind” , say the firm.
Masuku is named after the Japanese word for ‘mask’, and nods to the importance given to face masks in Asian cultures, where they were commonly worn pre-COVID, as a sign of respect for the community’s health.
The Masuku One features a ‘spacer mesh’ fabric cover, made entirely from recycled performance polymer and is optimised to allow airflow. The material is heat-pressed into a shell-like shape and presents a soft guard fabric on the side in contact with the skin. Ear-loops are also made from recycled components and feature four 360-degree joints, allowing for a personalised fit.
“The air we breathe affects every organ and cell in our bodies. I sincerely hope, in the future, masks will not be needed. Until then, we want Masuku to be the most technological, sustainable option to breathe clean air, while respecting it”, says Vodianova.
The product is fully made in England, with the nano-fibre filtration material produced in a state-of-the-art AirLab set up by the company in Yorkshire. There are further nearby locations dedicated to assembly and production of Masuku products.
Written By: Katrina Lane