Majelan uses data to create personalised experiences for podcast lovers
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Spotted: French startup, Majelan, has created a curated experience platform for podcast listeners. The app wants to disrupt the podcast industry by making it easier for users to find the content that interests them.
Unlike other podcast apps, Majelan seeks to match listeners to shows, based on their prior listening preferences. The app collects a huge amount of data from listeners, including when they stop or exit out of a podcast. That data is then used to curate playlists and recommendations, similar to the Netflix model for TV viewing. It also offers its own original content.
Unlike Netflix, however, using the app is free, although Majelan is also offering a premium, paid service for listeners who want to access its original programming. The business model is based on subscriptions to that service, as well as one-time access fees to its exclusive content.
Majelan recently raised €6 million from investors, which include French tech billionaire, Xavier Niel, and the total investment in the startup is €10 million. The subscription is €4.99 per month, and the service is currently available in 50 countries, offering programming in 15 languages.
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