Innovation That Matters

the company curates collections from leading organic brands including Under the Nile, Kate Quinn and Burt’s Bees Baby | Photo source Upchoose

Startup allows parents to trade in outgrown baby clothes for new sets


Upchoose provides a sustainable shopping option for parents, who can return baby clothing for discounts on the next size

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Spotted: E-commerce startup Upchoose sells sets of organic cotton baby clothing. When a child outgrows a size, parents and carers return the products for a discount on the next set. New parents not only save time and money but also further sustainability if they choose to buy used, or “preloved” sets.

The company offers different pricing options and shoppers can decide how many of each item they would like in a set. Accessories include bibs, burp cloths and bed toys, all in organic cotton. Everything available can be bought new or preloved. Preloved collections are further reduced in price and may also be returned for a discount on the next set and size.

Upchoose also curates collections from leading organic brands, including Under the Nile, Kate Quinn and Burt’s Bees Baby.

Traditional baby clothing, even when made from 100 percent cotton, is usually treated with industrial chemicals. Babies have very thin, sensitive skin that can absorb such toxins much more easily. Upchoose helps to reduce that risk by selling clothes and accessories that are 100 percent organic cotton. 



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