Reusable bamboo coffee cup doubles as mobile loyalty card
The contactless scheme makes it easy to reduce single use plastic consumption
Spotted: The UK’s Panda Packaging team have created a fun, easy way for customers to earn rewards from brands, while also reducing plastic waste. Panda Packaging’s reusable bamboo cups include an integrated, contactless loyalty scheme. Customers sign up with no need to download an app. Businesses easily set and update rewards and now have the ability to seamlessly communicate with repeat customers at any time, not just at points of sale.
Although reusable coffee cups are available almost everywhere, most do not have any added functions. Customers using the Panda Packaging version can tap the cup onto a reader when ordering, and instantly earn a reward for their visit. Moreover, brands can more easily track return visits as well as offer associated products and services, even alerting individuals to time-limited offers. Companies can also use the loyalty programme to gather feedback.
Most of Panda Packaging’s range of reusable products are made from bamboo and coconut, and all are available for wholesale orders.
From textiles to garden furniture and dog toys, bamboo is an incredibly versatile material. Springwise has spotted it being used in everything from portable home offices, to parts of sustainable new builds.
Written by: Keely Khoury
Explore more: Sustainability Innovations | Retail Innovations
29th April 2021