Innovations That Matter

An AR chatbot serves as a tour guide

Travel & Tourism

Immersive tech company Arcade created Roxy for the Sea Life London Aquarium

Spotted: Immersive technology company Arcade uses augmented reality (AR) to enhance visitors’ experiences of tourist attractions and public spaces. Working with the Sea Life London Aquarium, Arcade created the multi-award winning Roxy the Ranger, an AR chatbot.

Roxy interacts with visitors, who can pilot her vehicles in and through the aquarium’s tanks. With the app, the Aquarium hoped to increase engagement and time spent at the attraction. On average, visitors that used the app spent 25 percent more time there and expressed much higher satisfaction with their experience.

The company’s latest launch is the Fame Cam for London’s Madame Tussauds. Using AR, the Fame Cam app allows visitors to learn more about their favourite celebrities and see different facial expressions. If sightseers use the app with all the waxworks on display, they receive discounts in the gift shop. Arcade works with governments, heritage centres, businesses, event organisers and more, always with the goal of turning bystanders into participants. 

Arcade is part of the Augmentor Programme at Digital Catapult.

Selected for the Createch 2019 Ones to Watch, produced by the Creative Industries Council with the support of Digital CatapultLondon & Partners and Springwise.



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