Innovation That Matters

Zoku has rebranded its spaces as private work lofts | Photo source Hotel Zoku

Hire a room away from distractions whilst helping the hospitality industry

Travel & Tourism

A hospitality company is rebranding its hotel rooms as day-stay hideaways and private work lofts

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

Spotted: As the coronavirus pandemic and national lockdowns have emptied cities of tourists, many hotels are facing an uncertain future. One Amsterdam-based hospitality company is adapting to the changes with a rebrand. Zoku specialises in lofts designed as home-office hybrids. The company’s target market is co-workers and people who travel for work. Its rooms are designed for long-term stays and include communal spaces.

With offices closed, and co-working and travelling both curtailed, Zoku has rebranded its spaces as private work lofts. For a daily fee, guests can get a quiet place to work for the day, away from homeschooled children, noisy roommates and partners on conference calls. A room-service lunch is included and the rooms are equipped with a kitchen, high-speed Wi-Fi and office supplies such as stationary. 

As the hotels’ communal spaces are closed, the Zoku has also implemented a “buddy system” to help its longer-term residents stay connected. Each resident is assigned a team member, who does a daily check-in and asks about their wellbeing. 

According to co-founder Hans Meyer, “One of our main challenges is to keep the business afloat … So, our lofts are especially interesting for people who can’t work at home or go into the office at this time. It’s a great example of using unused capacity, re-thinking your business model and adapting yourself to new circumstances. And, if successful, it’s something we can pursue post-crisis.”

In order to survive the coronavirus, the hospitality sector is going to need to adapt and innovate. At Springwise, we have covered a number of ideas aiming to help the industry weather this storm. These have included a 100 per cent vegan hotel and modular hotels that can be adjusted to meet demands.

Explore more: Travel & Tourism Innovations | Work & Lifestyle Innovations



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More