Innovation That Matters

The tutorial will focus on flower varieties, care institutions and arranging | Photo source Annie Spratt on Unsplash

Hotel offers virtual flower arranging tutorial from celebrated floral designer

Travel & Tourism

Sofitel Rome Villa Borghese has temporarily replaced its in-person floral arranging experience with a virtual version

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Spotted:  The five-star Sofitel Rome Villa Borghese created a floral arranging video tutorial featuring the premier Italian floral designer, Flavia Bruni. The step-by-step tutorial was filmed atop the Sofitel Rome Villa Borghese garden-themed rooftop restaurant.

When the lockdown hit, the hotel had to halt their in-person flower arranging experience, postponing until a time when tourists will once again be allowed to travel around Europe. This experience will even include a trip to a local flower market with Bruni, who has attended professional training courses in flower arranging across Italy and abroad, and who founded and spent years teaching at the Daisy Flowers Laboratory. 

The panoramic views of the Villa Borghese gardens and St. Peter’s Basilica, plus the peacefulness of the former 19th-century Roman palazzo location, all evoke the perfect atmosphere for the tutorial led by Bruni, who is the only Italian Floral Designer recognised by the American Institute of Floral Design (AIFD).

The tutorial on flower varieties, care institutions and arranging can all be found here, and on the hotel’s Facebook and Instagram. 

Written By: Holly Hamilton

Explore more: Travel & Tourism Innovations | COVID-19 Innovations



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