Innovation from cover to cover

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Successfully cornering a niche in the tough world of magazine publishing Wallpaper and Lucky magazines may appeal to different audiences, certainly from a geographical perspective, but they have one thing in common: they've successfully cornered their own niche in the tough world of magazine publishing. Wallpaper has defined the space for a truly global magazine, showcasing ‘the things that surround you’ from Helsinki to Buenos Aires, then selling the magazine in an equally global fashion. Where other ‘global’ magazines like Time, Newsweek and Business Week are still firmly rooted in the US, and the Economist caters to the world without…

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