Top 10 innovations in fashion 2018
Fashion is a part of everyone's lives, whether they involve themselves consciously or not. The global fashion industry is worth 3,000 billion USD, 2 percent of the world's entire GDP. With such a weighty importance both financially and personally across the globe, it is vital for fashion brands and companies to stay relevant in the modern world. Innovations in this sector have therefore never been more exciting. From smart clothing designed to monitor the health of the wearer to creative ways to capture consumer loyalty, the possibilities are endless. The varied nature of fashion means that innovative thinking can lend itself to retail solutions, wearable tech, sustainable fabrics, and more. Note: in order to read all the listed articles, a Springwise Access account is required.
AR hologram app allows shoppers to view products in 3D
Immersive technology is often associated almost exclusively with the entertainment sector, but fashion has also claimed it for its own. This app incorporated augmented reality into its software to allow shoppers to view potential purchases in 3D, bringing even the changing room experience online.
Connected smart hanger helps you decide what to wear
Fashion services are also undergoing a makeover, with innovative devices such as this smart hanger breaking into the market. Personalised advice from within your own home provides everyone with their very own fashion assistant, demonstrating the growing inclusiveness of the fashion industry.
Fashion brand rewards customers every time they wear their clothing
Innovation in fashion doesn’t just relate to the products themselves. This fashion brand has incorporated a rewards scheme directly into their clothing through smart tags, thereby simultaneously revamping their products and their business model.
Fashion company launches makeup line for men
Innovation often reflects changing mindsets in society, and this cosmetic development highlights the wider changing attitudes towards beauty. Conventional beauty standards are being challenged, as reflected through the targeting of male consumers in a new makeup line specifically for men.
Handmade ‘leather’ sneakers are both vegan and organic
The damning realities of fast fashion and its impact on the environment are often a strong influence in consumer buying patterns. Sustainable materials, such as these vegan and organic shoes, are swiftly emerging as the future of fashion retail.
Smart clothing monitors the wearer’s heartbeat
Consumers are increasingly looking for products to provide them with more than just one function, and that includes their clothes. This range of smart clothing taps into the rapidly growing wellness market by monitoring the wearer’s vitals to add them in their workout.
Space-inspired sports bra adjusts to movement
This brand went even further with smart technology relating to fitness, creating clothing that intuitively responds to the wearer’s movements, rather than simply monitoring their activity. Inspired by technology from NASA, this bra is a prime example of futuristic science being used for imaginative consumer purposes.
Sustainable shoe soles are made from plant-based material
Once again, the drive for fashion brands to become more sustainable has lead to the creation of a simultaneously innovative and stylish product. These colourful flip-flops are made from a plant based materials, thereby reducing their carbon footprint.
System uses lasers to measure bicycle clothing
With technology advancing at the right it has, there is now the potential for extreme precision in the world of fashion. In situations where the slightest advantage could mean everything, like competitive sports, a system such as this laser-based measurement technology is an exciting development that could lead to wider expansion across multiple styles.
World’s thinnest wearable display
Wearable technology has never been more literal than these paper-thin displays. The flexible and lightweight design enables an electronic display to be incorporated directly into clothing, thereby creating adaptable and high-tech fashion with ease.
These selected innovations showcase the best and brightest to come out of the fashion world this year and through their diversity demonstrate the wealth of future potential growth.
Smart clothing monitors the wearer’s heartbeat
A clothing range has built-in sensors to track heart activity which can be sent to any smartphone device.
