Innovative mixed reality service provides fast business solutions

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Mixed Reality (MR) specialists Realfiction are back. We’ve already seen DeepFrame, Realfiction’s curved screens that enable multiple users to experience augmented reality visuals in public spaces without headsets. Now the company has announced its next venture, coined 'Magic-as-a-Service'. The service enables retailers, shopping centres and brand owners to easily adapt to increase sales, create awareness and add members to loyalty programs. Furthermore, the SaaS (Software-as-a-Service) business-to-business model, enables companies to eliminate large amounts of research and investment fees. In addition, this reduces hiring costs and development times to update hardware content. Realfiction’s in-house team have also created an initial suite of concepts…

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