Innovative olive farmers
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Following in the footsteps of vineyard sharing concepts like WineShare and St. Helena Winery's Adopt-A-Vine, Nudo lets customers adopt an olive tree. Founded by two former British television producers who decided to ditch the rat race for a farm in rural Italy, Nudo is an olive grove that offers trees for adoption. Customers pick their own tree from one of eight sections of the grove. Each plot of land is described in detail; for example, Il Sogno: "Reached via the (friendly) farmer’s field next door and a small bramble forest, the trees here are more au naturel but seem happy…
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