Insurance company recruits existing policyholders to advise potential customers

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We've already seen Utah-based Needle enabling brands to connect their biggest fans with customers seeking product advice, and now we've come across a similar effort from Finland. The insurance company If is connecting potential customers with more than 800 existing policyholders, enabling them to hear opinions on the firm's service through a new microsite called Kysy Vaikka! If has recruited 852 customers who have agreed to be available from 9am to 8pm everyday for phone conversations with potential customers thinking about joining the company. Between these hours, contact details for the volunteers are made visible on Kysy Vaikka! — which…

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