Insurance company rewards customers for every 10,000 steps

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Regular readers of Springwise will have no doubt noticed a growing wave of insurance and finance companies using tracking technology and monetary incentives to encourage healthier lifestyles from their customers. We’ve already seen Harvard Pilgrim Health Care’s EatRight rewards scheme use tracking technology to monitor employee’s food shopping habits and Alfa-Bank Alfa-Bank in Russia — which rewards customers for every step they run. Now, Oscar Insurance is providing customers with a free Misfit Flash fitness tracker and encouraging them to reach their recommended 10,000 steps a day - rewarding them with up to USD 240 per year in Amazon vouchers.…

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