Interactive beer label reads consumer emotion
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Label designer Multi-Color Corporation and smart-packaging designer Talkin’ Things have joined forces to develop an Internet of Things (IoT) packaging platform, and have recently produced a beer label that can ‘talk’ to people. The smart label was created as a marketing tool for Black Red Ale beer, and uses Augmented Reality (AR) and Near Field Communication (NFC) technology to bring the beer label to life. The NFC technology works like a RFID chip. This enables two electronic devices, such as a smart phone and an NFC chip, to communicate without using the Internet. To engage with the AR, users scan the beer…
Spotted another good idea???
Join our network and earn rewards