Interactive beer label reads consumer emotion

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Label designer Multi-Color Corporation and smart-packaging designer Talkin’ Things have joined forces to develop an Internet of Things (IoT) packaging platform, and have recently produced a beer label that can ‘talk’ to people. The smart label was created as a marketing tool for Black Red Ale beer, and uses Augmented Reality (AR) and Near Field Communication (NFC) technology to bring the beer label to life. The NFC technology works like a RFID chip. This enables two electronic devices, such as a smart phone and an NFC chip, to communicate without using the Internet. To engage with the AR, users scan the beer…

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