Interactive billboards stop London’s litterers
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It costs local authorities up to GBP 850 million each year to clean up the rubbish on British streets. In an attempt to address this, environmental charity Hubbub launched their Neat Streets campaign, in an attempt to discourage littering through a series of interactive, playful billboards and talking bins. The campaign includes 'join-the-gum' advertisements — which reformed litterers can stick their gum on to reveal pictures — voting ashtrays that encourage smokers to vote on various sports questions with their used cigarettes, a talking garbage can, and a flashmob, which celebrates members of the public who pick up other people's…
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