Interactive billboards stop London’s litterers

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Smart Cities', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

It costs local authorities up to GBP 850 million each year to clean up the rubbish on British streets. In an attempt to address this, environmental charity Hubbub launched their Neat Streets campaign, in an attempt to discourage littering through a series of interactive, playful billboards and talking bins. The campaign includes 'join-the-gum' advertisements — which reformed litterers can stick their gum on to reveal pictures — voting ashtrays that encourage smokers to vote on various sports questions with their used cigarettes, a talking garbage can, and a flashmob, which celebrates members of the public who pick up other people's…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.