Interactive and practical retail space pilots new emerging brands
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We have recently seen innovations in retail that include the world’s first ‘smart shopping’ street and a mall dedicated entirely to reselling. Now, a new store, located in Roosevelt Field Mall on Long Island, might be the start of a retail revolution. The [email protected] Field, developed by the Simon Property Group, aims to create a temporary, turnkey micro-retail space for emerging brands. Retail units will range from just twenty to two hundred square feet and will come with all the retailing essentials, from custom-designed modular fixture systems, to digital media walls and staffing solutions. Brands can create temporary displays for products or services and have brand ambassadors on hand to provide product information and brand storytelling.
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