Interactive public health campaign checks lung capacity

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The healthier a person’s lungs are, the longer they should be able to blow into Cancer Research UK’s interactive lung capacity test tube. The tubes are an integrated part of the research organization’s new interactive ad campaign warning of the dangers of smoking. Smokers in particular are invited to test the health of their lungs. The longer a person can blow, the more of the full text of the posters is revealed. The posters have been placed around the country in public locations including bus stops. Passersby are instructed to “take a deep breath and blow here,” with the poster…

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