Interactive radio ads let listeners speak back

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We're now used to interactive media, but many ads — even online ones — still feel like a one-way message. Platforms such as AdYapper have previously provided a platform for consumers to comment on TV spots and help advertisers get feedback on their work. Now XAPPmedia wants to turn Internet radio ads into a conversation, enabling listeners to speak back to take part in offers and discounts. When broadcasting an ad via today's smart devices, advertisers have a wide range of tools available to them, but they're not always used. XAPPmedia takes advantage of smartphone and tablets' microphones to allow…

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