Interactive radio ads let listeners speak back

Interactive radio ads let listeners speak back

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

We're now used to interactive media, but many ads — even online ones — still feel like a one-way message. Platforms such as AdYapper have previously provided a platform for consumers to comment on TV spots and help advertisers get feedback on their work. Now XAPPmedia wants to turn Internet radio ads into a conversation, enabling listeners to speak back to take part in offers and discounts.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update