Investment app targets ethical investing

Investment app targets ethical investing

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More and more people are becoming concerned about the ethical implications of investing. They are looking to invest in companies and sectors with high ethical standards. Yet for novices who want to manage their own trades, it can be time consuming to investigate companies standards. Recently launched startup Shape hopes to make it easier for people to invest ethically. The company has developed an iOS app which provides easy-to-follow information on what to look for when choosing stocks. The app assumes very little or no prior trading knowledge and can be easily integrated with popular brokerages, such as Fidelity and eTrade.

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