New clothes brand will share product life stories via QR code
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We've been writing about product life stories for several years already, covering everything from bananas to furniture to fashion accessories. The latest spotting? A brand-new clothing line based on fabrics hand-woven in India that will give consumers a way to track each item all the way back to the weaver. Eschewing mass-produced fabrics altogether, The IOU Project is now gearing up to launch a line of clothing assembled by craftsmen in Europe using unique, hand-woven Indian textiles. Each piece of clothing will be unique as a result, as one might expect. Perhaps even more important, though, is that The IOU…
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