iPad-enabled shopping carts designed for live sports

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Hard on the heels of our story about IKEA's “Mänland” initiative in Australia comes word of yet another retail effort focused primarily on men. The setting this time is a Sainsbury's grocery store in London, where a partnership with television provider Sky is allowing shoppers to watch key sports events while they shop using in-cart iPad docks and speakers. The new Sky Go trolley, being tested in the Cromwell Road Sainsbury's store in West London, comes complete with a tilting iPad holder and speakers along with an onboard battery with self-charging solar panel. All sports-minded shoppers need do is download…

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