Free coffee for iPhone users at Swedish 7-Eleven
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An iPhone application developed for 7-Eleven Sweden combines a store locator with coupons for a free coffee and biscotti. After downloading the app, users plug in their phone number and receive a unique coupon code on their iPhone. To claim their coffee, they just show the code to a 7-Eleven clerk; no purchase necessary. The coupon is only valid once, and free coffee in April will be followed by free ice cream in May. The application, developed by Stockholm-based digital agency Lonely Duck, was downloaded 2,500 times in the week it launched—a considerable number given the size of the Swedish…
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