Innovation That Matters

IRL Pinterest pins let shoppers add to their board online


The Pinlist app links virtual mood boards with real-world pins that shoppers can push to post items online.

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

A number of new tech in retail are making in-store shopping more social and sharable online. We have seen a clothing rail that shows social media likes, and now, Pinlist, Pinterest’s collaboration with Brazil’s largest furniture design store Tok&Stok is connecting offline wish lists with online accounts.

Anytime shoppers see something they like, they can save the item to their online Pinterest boards with the physical push of a giant pin in the store. The connected pins are wireless and require nothing more from users than to download the Pinlist app to their phone. The pins use Bluetooth and a proximity sensor to communicate with the shopper’s app, even when a phone is on stand-by in a bag or pocket. The Pinlist app then automatically syncs with each users’ Pinterest account.


Are there other spaces that could use a real-world version of a virtual item?



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More