Is your brand truly everywhere?
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In-game advertising: another step towards the omni-presence of brands Professional marketing managers would love to establish an omni-presence for their brands and products, which means exposure in both the real and the virtual world. Hence the never-ending parade of experience stores, TV commercials and web site banners. From now on, add online games to the mix as well. Driven by better games and more broadband connections, 11.1 billion minutes are spent each month by consumers on playing online games, which represents a massive but largely untapped market for intimate in-game product placements. How does it work? Sims Online (by Electronic…
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