Innovation That Matters

Points-based supermarket tackles unemployment in Italy

Telecommunications

The Portobello supermarket prices its items with points, offered to families through the Social Services of Modena to tackle unemployment and poverty in an area struck by the credit crisis.

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The People’s Supermarket Portobello 11.7 percent in January Association for Voluntary Services Modena

Website: www.portobellomodena.it

Contact: www.portobellomodena.it/portobello/contatti

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