Discovering innovations that matter since 2002

Football boots | Photo source Alex on Unsplash

It’s not your father’s football boot

Fashion & Beauty

Australian startup markets a football boot specifically designed for women’s feet

Spotted:

Australian startup Ida Sports has made what it claims is the first football boot designed specifically for women’s feet. The new boot, set to go on sale in April 2019, targets the unique anatomy of female feet: narrower heels, wider forefoot and higher arches. Not surprisingly, because it fits better than a man’s boot, it’s more comfortable. Amateur footballer Laura Youngson and former cricketer Ben Sandhu, co-founders of Ida Sports, argue women are currently buying smaller (and pinker) versions of men’s boots. They say these shoes are more painful for women (go figure) and lead to injury, meaning many women give up sport.

Email: HELLO@IDASPORTS.CO

Website: www.idasports.co

Contact: www.idasports.co/contact-us

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More