It’s not your father’s football boot

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Spotted: Australian startup Ida Sports has made what it claims is the first football boot designed specifically for women’s feet. The new boot, set to go on sale in April 2019, targets the unique anatomy of female feet: narrower heels, wider forefoot and higher arches. Not surprisingly, because it fits better than a man’s boot, it’s more comfortable. Amateur footballer Laura Youngson and former cricketer Ben Sandhu, co-founders of Ida Sports, argue women are currently buying smaller (and pinker) versions of men’s boots. They say these shoes are more painful for women (go figure) and lead to injury, meaning many women…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.