In Japan, stylish eyewear tracks tiredness and posture
Regular readers of Springwise may have noticed an abundance of products, services and campaigns targeting the tired and weary customer. Both the Bye Bye Red Eye campaign in South Africa and The Drive Awake initiative in Thailand used facial recognition and eye-monitoring technology to identify sleepy travellers and ply them with coffee — but there are also products available for the less caffeine-orientated consumer.
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