Job contest spotlights Great Barrier Reef Islands

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Tourist destinations around the world are no strangers to marketing, but many could take a lesson from Australia's Tourism Queensland, which recently kicked off a very clever viral promotion. Specifically, the group launched an international recruiting contest to fill what it calls The Best Job in the World—a highly paid, 6-month position living the high life while focusing global interest on the Great Barrier Reef Islands. Featuring live-in accommodations in a luxurious, 3-bedroom house on Hamilton Island and a salary package of AUD 150,000 plus airfare, the Island Caretaker position will involve responsibilities including exploring the surrounding islands and reporting…

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