Microcharity uses tangibility to target young donors

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It’s long been recognized that tangibility and a sense of personal connection are key factors in encouraging potential donors to help those in need, as we’ve already noted in our stories about SmallCanBeBig, Rosa Loves, DonorsChoose and Family-to-Family. Working on the premise that such connections are particularly important to young givers, however, Jolkona is a new organization that promises tangible proof of the impact of every donation made.

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