Jong Zuid: Coming to a cell phone near you

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A while back we reported on Dutch cross-media company Media Republic's plans to launch an interactive soap opera for cell/mobile phones. Now fully operational, the series, which goes by the name of Jong Zuid, reaches its audience via mobile phones ('MMS'), the internet and MSN Messenger. Soap addicts register online and receive two episodes a day, with each episode consisting of 6 pictures and accompanying texts. Jong Zuid's cast features famous Dutch soap celebs, with the script revolving around a group of youngsters living together in a dorm-like setting, resulting in plenty of drama, comedy, and everything else that interests…

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