Kenyan farmers can subscribe to text service for localized agricultural advice

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In developing countries, where phone ownership and signal coverage is continuing to expand rapidly, SMS messages are an excellent means of communicating advice and expertise to those in rural areas. We have seen texts used by healthcare providers such as AlemHealth and Totohealth, and now iShamba is a for-profit social enterprise which provides agricultural advice to farmers across Kenya via SMS. Users can subscribe to the service for 80 Kenyan shillings per month — approximately USD 0.85. In return they receive local weekly weather forecasts, market prices for two crops at two nearby markets and two agronomy tips related to…

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