Key ring delivers uber-premium freebies for life

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Exclusivity is the key to many status-minded consumers' hearts, so how better to convey that feeling than through a gift that can't be purchased for any price? Such, in fact, is essentially the premise behind the Key-2 Luxury key ring, a corporate gift that bestows upon the recipient an ongoing series of luxuries for life. Key-2 Luxury rings “automatically unlock the door to the rarefied world of exclusive VIP privileges at the world’s leading restaurants, retailers, clubs, bars and hotels, purveyors of fine goods, services, entertainment & travel,” in the London-based company's own words. The lucky consumers who receive them…

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