Keys on a cord
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Fashion statement meets usability Hundreds of thousands of Dutchies now spend their days chained to their keys. The popular key cords ('sleutelkoord') have taken the country by storm, giving advertisers the chance to splash their brands all over the flat nylon lanyards. On the user side: forgetful individuals finally have their mobile phones, keys and ID-cards handy. Key cords are fast becoming Holland’s number one promotional gift. No doubt some of the cords will soon become collectors items, though we haven’t spotted any Viktor and Rolf cords yet. Opportunities The key cord is definitely making inroads across the world, but…
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