Keys on a cord

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Fashion statement meets usability Hundreds of thousands of Dutchies now spend their days chained to their keys. The popular key cords ('sleutelkoord') have taken the country by storm, giving advertisers the chance to splash their brands all over the flat nylon lanyards. On the user side: forgetful individuals finally have their mobile phones, keys and ID-cards handy. Key cords are fast becoming Holland’s number one promotional gift. No doubt some of the cords will soon become collectors items, though we haven’t spotted any Viktor and Rolf cords yet. Opportunities The key cord is definitely making inroads across the world, but…

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