Kickstarter project helps smokers kick the habit with VR

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

MindCotine is a virtual reality and mindfulness program designed to help smokers curb their desire to smoke. The mobile app presents a set of immersive experiences that help manage cravings for smoking and develop skills necessary to face the challenge of relapse. Virtual Reality is used to deliver something called cue exposure therapy, a well established therapeutic technique, which attempts to recreate the feelings associated with drug or other addictions and deliver those ‘cues’ in non-health damaging ways. Users are asked to enter the Virtual Reality app for 20 minutes a day and exposed to a program that simulates feelings…

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