Kidpreneur launches new toy

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Entrepreneurs vying for a share of the children’s market should look out—your competition just got harder to size up! Three-year-old Mia Bergman is being credited with inventing a new product for fellow pint-sizers that could well be a hit in toy stores. Mia’s mother, along with her business partner, decided to capitalize on the young tyke’s fondness for burying small items in Play-Doh to dig out and rebury. So, they whipped up a batch of their own dough—using a nontoxic combination of flour, water, salt and a touch of lavender oil for scent—buried some small token items inside, and voila—Treasure Dough was born!

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