In Milan, pop-up store sells designer clothes by the kilo

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Pop-up stores can serve many purposes, whether it's launching a new product or offering a brand butler service. One we hadn't seen until just recently, however, is a pop-up store launched specifically as a way to sell discontinued and other discounted designer goods. Sure enough, Kilo Fashion is a new pop-up store in Milan that sells designer clothes and accessories by the kilo. The brainchild of fashion brand Lilla, Kilo Fashion opened in late March and will remain where it is until July, according to a report in Milano Today. Customers simply pick out the items they want and proceed…

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