Brand’s Facebook fans help design and name a new bag

Brand’s Facebook fans help design and name a new bag

wearable-tech-snapshot-cover
Enjoy this article? You may also be interested in our Wearable Technology Innovation Snapshot >>
ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});

Smart brands are increasingly recruiting their customers for help with a variety of tasks, and recently we came across another interesting example. Earlier this year, Israeli fashion brand Kisim invited visitors to its Facebook page to help design and then name a brand-new leather bag.

wearable-tech-snapshot-cover
Enjoy this article? You may also be interested in our Wearable Technology Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update