In Latvia, app rewards frequent fliers for burned calories
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Nike Mexico's Subasta de Kilometros campaign has already offered runners the chance to use their tracked miles to bid on sports equipment. Now, the Burn The Miles app is using a similar idea by giving rewards to frequent fliers who jog enough to burn off the same number of calories as miles they've flown. The app was developed by communications agency MRM for Latvia-based loyalty program Baltic Miles, which rewards frequent fliers with points to exchange for products and services at partner businesses depending on how far they've traveled. Those downloading the app are challenged to match every mile they…
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